What is sap cx?

SAP CX (Customer Experience) is a suite of cloud-based software solutions provided by SAP that helps businesses to manage their entire customer lifecycle from initial customer engagement to sales, service, and support. SAP CX is designed to support all aspects of customer experience including customer engagement, commerce, marketing, sales, customer service, and customer data management.

SAP CX offers a unified customer profile that helps businesses to understand their customers better by consolidating all customer information into a single, up-to-date view. This helps them to create personalized experiences for their customers that are tailored to their specific needs and requirements. SAP CX also includes tools for marketing automation, social media management, and analytics that help businesses to optimize their customer engagements and marketing initiatives.

Overall, SAP CX aims to provide businesses with a complete customer experience platform that enables them to deliver exceptional customer experiences, build customer loyalty, and drive business growth.